In response to seismic shifts within your industry or trying to take a longer-term approach changing the future orientation of your company can yield significant advantages. Research has proven that companies with a more future-oriented orientation are more productive and more innovative. To become more futuristic you can help employees and management to develop and implement new strategies and processes that help the company better prepare for the future and adapt to new trends.
The development of innovative technologies that are geared towards the future requires a dialogic method to analyze business opportunities and possible barriers. This can be accomplished using a framework of futures literacy that includes knowledge of the future as well as futures awareness and the capability to make decisions about the future. Futures literacy refers the capacity of an individual or a company to construct, identify and articulate futures and is based on a belief that the creation and expression of futures is an inter-disciplinary endeavor that involves different areas, spheres and stakeholders. Futures awareness is an individual’s ability to recognize future possibilities. It is based on their view of the world.
Future-oriented innovation can be made by creating products and services that improve the lives of people. These improvements are a result of collaboration between numerous high tech process participants and require a complex analysis of present problems and options. This kind of innovation requires a complete epistemic understanding and the ability to take in suggestions from the future.